Living life, Your Way…

Wheels of Arabia was founded based on a vision of providing customers with the experience of a lifetime on two wheels. The products sold range from motorcycles, scooters, accessories, parts, safety gear, merchandise and service offerings, providing customers with a one-stop-shop for all the requirements. We currently represent some of the best brands available worldwide, including Ducati, Harley Davidson, Aprilia, Vespa, Moto Guzzi, Piaggio, MV Agusta and Gilera among many others. Chances are we’ve got your ride of a lifetime!

We also specialize in the distribution of automotive requirements. From lubricants and parts to accessories and merchandise, Wheels of Arabia probably has what you’re looking for.

We currently operate in Bahrain and Dubai as an official distributor and dealer. Choose one of our business lines below or come visit one of our outlets for details!



2013 – WOA moved into a new, full-service facility encompassing a bike showroom, comprehensive service area, and a dedicated customer care section.

2014 – opened a facility for our motorcycle business in Khobar, Saudi Arabia

– hosted an event Ducati Regional Track Experience (DRTE) which aims to develop skills and train motorcycle enthusiasts on riding their Ducati motorcycle on track.

2015 – extended the motorcycle business in Dubai as a sole distributor of MV Agusta motorcycles.

2015 – hosted the first season of the regional super bike race – Bahrain Superbike Championship (BSBK). The race is in a form of “Arrive and Race” where all riders are using an identical Ducati 899 Panigale.

2016 – Wheels of Arabia held the first of many Ducati Riding Experiences (DRE) in the Middle East.

Bahrain Supersport Championship (BSSP) was launched in 2017 at the Bahrain International Circuit.


To establish alternative means of transport as the wheels of next generation in Middle East, and cater to the automotive field with reliable capabilities.



To strive and introduce practical and innovative transportation concepts coupled with hard working after-sales services to maximize joy of transportation.